HazelGold Ltd

Websites work for you.

You may have doubts about how a website will work for you or your business. You may be asking the following sort of questions.

My business is local not world-wide.

You know that the web is world-wide and once you have a web site people from all over the world can look in. The fact they can, doesn't mean that they will. All web sites have to be promoted to get people to visit and have a look. Sites are promoted by a number of methods.

adding the web address to adverts, flyers and business cards.
adding the web address to catalogues, brochures and letterheads.
links that are put onto other web sites - especially web sites belonging to suppliers, customers and associations most of these being local or regional. You can also get links place on websites about the area where you're based.
links on search engines such as Google, are most powerful. These are organised by country as well as world-wide. Links from other sites which are already listed in Google will help to get your listing.
HazelGold can help with your listing on the search engines.

The chances are therefore that most visitors will be from the UK, rather than further afield. These visitors will hopefully like what they see and want to become your customers.

The web is not relevant to me or my business!

This could be true . . .

If you already sell everything you make or do . . .
If you don't want to get any new customers . . .

Alternatively you want to sell more to an increasing number of customers.

More and more people are turning to the Internet before buying anything.

Not only is big business using the Internet, small companies are too. Do you really want them to take all the business from your customers?

If you're not there you won't be considered. If your competitors are there and you are not, then you will lose business to them.

Nobody will see it, will they?

Obviously to get the benefit from a web site you need visitors. Often web sites are published and few people visits them. This is usually because none of the steps are taken to ensure the site is seen.

arrange to get the site onto certain well known search engines.
add special internal code containing descriptions and keywords to each web page which search engines can read.
arrange for links to the site from several other UK sites. These steps will ensure people can find your site if they search using keywords or by following links. Only the owner of the site can do the next step and
promote the web site via its own adverts, flyers, business cards and letterheads.

These should be added at your next reprint to avoid additional cost.

Will the quality of the web site let my business down?

HazelGold takes pride in what it does. All web sites are of a high quality which will ...

Meet the needs of your business and your customers. Your views and needs will be incorporated into the design of your site.
Web sites should work on the different equipment and browsers used.
Speed - pages should appear quickly and usually in less than 10 seconds. This limits the number of pictures on a page.
Appearance - colours and graphics should be clear and attractive to promote your business.
If you currently use a colour scheme or logo in your paper publication, these can be included in the web design.

If you don't have a logo for your business, maybe you want HazelGold to help you design one as a part of your web site. Any graphics produced will become the property of your business and can therefore be used later in print.

I can't afford it.

That is purely a matter for you or your business, however usually the benefits will outweigh the costs. One view is can you afford not to have a web site if your competitors have one? Obviously you should get what you pay for, however there are web development companies that charge several thousand pounds for the simplest of sites.

It is HazelGold's view that this is totally unacceptable. HazelGold will quote for your web site in advance of any commitment on your part.

It's prices are based on a standard package of 6 pages for a small business with a price per page for larger sites. If cost is an issue you can get a budget deal comprising a single web page at a special low rate.